Dynata Privacy Policy

Effective: 15 August 2013

Last Updated: 10 October 2019

Dynata, LLC (f/k/a Survey Sampling International, LLC) and its parent, subsidiary and affiliated companies (collectively “Dynata”) provide sampling solutions and technology for survey research, providing clients with access to consumer and business-to-business respondents via internet, telephone (both fixed/landline and wireless/mobile), postal and multi-mode methodologies. Dynata serves a vast array of for-profit and not-for profit businesses, universities and governmental agencies and departments. This Privacy Policy sets forth the collection, use and disclosure of personal data or personally identifiable information (“PII”) and other information by Dynata in connection with Dynata’s Services (as defined herein). Dynata’s Services provide you with the opportunity to join a panel, participate in surveys administered by Dynata or by third parties (whether as a panel member or a non-panel member), use the websites associated with the panels, and receive and redeem rewards and incentives, including, without limitation, sweepstakes entries, offered in connection with panel membership and/or the completion of surveys (collectively “Services”). Surveys administered by third parties and the data collected in connection therewith are not subject to this Privacy Policy. Registration with, use of, and access to Dynata’s Services is subject to Dynata’s Terms and Conditions. Your use of Dynata’s Services is completely voluntary and therefore Dynata’s processing of your PII in connection with the Services and this Privacy Policy is with your consent. Dynata strives to conform its privacy practices to applicable laws, codes, and regulations, and the codes of standards of applicable market and opinion survey research associations, including, without limitation, CASRO and ESOMAR. For clarification, except for panels that have a separate privacy policy, this Privacy Policy applies to all of Dynata’s survey research panels. In most cases Dynata is not the sponsor of the survey and that the survey instrument, and the survey results or survey data, are and will be owned by the sponsor of the survey. All references in this Privacy Policy to “Dynata” include Dynata and its parent, subsidiary and affiliated companies. All references to “us” or “we” refer to Dynata.

All PII is stored on servers located in the United States, where Dynata’s servers are located. If you reside outside of the United States, your personal information will be transferred and exported to the United States and by agreeing to this Privacy Policy, you consent to Dynata transferring and exporting your information, including, without limitation personal data and sensitive personal data, to the United States. Dynata complies with the United States (“US”) - European Union (“EU”) and US – Switzerland Safe Harbor Frameworks as set forth by the US Department of Commerce regarding the collection, use, and retention of personal data from EU member countries and Switzerland. Dynata has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view Dynata’s certification page, please visit http://www.export.gov/safeharbor/.

For the purpose of this Privacy Policy, the term “PII” shall include, without limitation, your name, address(es), telephone number(s) (including home, cell, and/or business telephone numbers), email address(es), date of birth, the unique identification number we assign to you (individually a “UID” and collectively “UIDs”)”), reward, loyalty, or incentive account numbers and Sensitive Data (as defined herein).
What information is collected by Dynata, how is PII collected, and how is it used?

1. Information You Submit
Dynata collects information from panel members during and after registration with a panel, including, without limitation, during participation in a survey and in connection with the receipt and redemption of rewards and incentives. When you sign up for a panel you will be asked to provide certain PII and demographic information, including, without limitation, your name, address(es), telephone number(s) (including home, cell, and/or business telephone numbers), email address(es), date of birth, and occupation/education, and racial and gender information. In addition to the collection of PII mentioned above, during and subsequent to the registration process, you may be asked to voluntarily provide or disclose Sensitive Data. Sensitive Data means PII that discloses or reveals health and medical conditions, sexual orientation or sexual life, political opinions/views, race/ethnic origin, religious and philosophical beliefs and trade-union membership. Sensitive Data is used to target survey opportunities to you. By way of clarification, by voluntarily disclosing Sensitive Data to Dynata you expressly consent to the transfer and exporting of Sensitive Data by Dynata to the United States for storage and processing.
Dynata collects PII and demographic information from non-panel members prior to and during participation in a survey.
You may submit, upload or transmit content or material, including, without limitation, photos, videos and/or any other similar or related content or material (“User Content”). If you submit User Content in connection with Dynata’s Services (e.g., in connection with a client survey), the User Content may become publicly available and may be shared with third parties including, without limitation, Dynata’s clients, clients of Dynata’s clients and third party service providers. User Content should only include audio, video, images, or the likeness of the individual submitting the User Content and should not contain copyrighted or trademarked content or material of any third party. User Content should not include audio, video, images, or the likeness of anyone other than the user and should not contain any PII of or about anyone other than the user. If you would like information about the identity of the sponsor of a survey in which you submit photos or videos, please contact Dynata as set forth in this Privacy Policy. In order to identify the specific survey, you will need to provide Dynata with your email address and information on the specific survey (e.g., survey number, survey topic or subject matter, date you completed the survey, etc.).

2. Information Collected Through Automated Means.
Dynata may also collect certain information automatically, such as information about: (i) your device or computer and its capabilities, including, without limitation, the operating system, the applications or programs on your device or computer, IP address, device carrier, device type, time zone, network status, browser type, browser identifier, unique device identification number, carrier user ID (a number uniquely allocated to you by your network provider), media access control address, international mobile equipment identity, locale and other information that alone or in combination may be used to uniquely identify your device or computer; and (ii) your activities in connection with Dynata’s Services, including, without limitation, survey data and responses, and reward, incentive, and/or sweepstakes information.  In addition, Specific examples of this information, and the technology that collects it, are below:

Social Media Information. You may be offered the opportunity to access Dynata’s Services through third party social media platforms. If you select such option, Dynata may collect certain profile information stored in your social media platform account.
Cookies.

Dynata’s Use of Cookies Generally.
Cookies are small files that store certain data on a device or computer. Dynata may use session and persistent cookies for several purposes including, without limitation, to provide a better survey experience, quality control, validation, to enable or facilitate survey participation, tracking of completed surveys or other completed actions, and for fraud detection and/or prevention. Session cookies expire when you close your browser. Persistent cookies remain on your device or computer indefinitely until deleted.   
Use of Cookies by Subcontractors Generally.
Dynata uses third parties to provide services and certain functionality to Dynata, including, without limitation, fraud detection services. Dynata uses contracts with such third parties to control their use of cookies and to limit their use of cookies to the limited purposes set forth in the contracts.

Re-Targeting
Dynata may from time-to-time engage a third party or third parties to either display advertising on an Dynata website(s) or to manage Dynata’s advertising on other websites (for example on social media sites). Dynata’s third party partner(s) may use technologies such as cookies or identifying data elements to gather information about your activities on Dynata’s website(s) and/or on other websites in order to: (i) provide you with advertising about Dynata and its services and/or (ii) assist Dynata in developing marketing and advertising campaigns designed to target individuals who have a social and demographic profile similar to your social and demographic profile. If Dynata is conducting a re-targeting program and you wish to not participate in this re-targeting program, please opt-out via the applicable cookie opt-out process set forth in this Privacy Policy or in Dynata’s separate cookie notice, or by unsubscribing within the advertisement itself. Please note that opting-out as described in this Privacy Policy does not opt you out of being served advertisements and you will continue to receive generic advertisements.
Dynata’s Online Ad Effectiveness Program.
In connection with Dynata’s online ad effectiveness program, you can participate in surveys regarding specific ads and promotions that Dynata is testing for its clients. To facilitate the completion of these surveys, Dynata’s clients may write, set, or read cookies, locally shared/stored objects, flash cookies and/or any other related technology (each a “Third Party Technology” and collectively the “Third Party Technologies”). The Third Party Technologies may be written, set or read in various locations, including, without limitation, Dynata’s servers or systems. If you participate, your UID will be stored in or associated with the Third Party Technology to allow you to be re-contacted about the online ad or promotion and Dynata’s client will use the Third Party Technology to determine whether you have seen, clicked on, or otherwise interacted with the online ad or promotion. If you have interacted with the online ad or promotion, Dynata’s client will send your UID and the specific survey to Dynata and Dynata will provide you with the opportunity to complete the survey. Additionally, if you participate, Dynata may share your UID and data previously collected by Dynata, including, without limitation, age, gender, income, number of people in your household, education/education level, and employment status, (“Audience Measurement Data”), to third parties, including, without limitation, Dynata’s subcontractors, partners, and/or clients for the purpose of audience measurement reporting on the advertisements, campaigns, and websites that you visit, view, and/or click on. The Audience Measurement Data will be used to assist in the creation, development, and implementation of websites, online advertisements, and other Internet and digital media features, functionality, and campaigns. Audience Measurement Data may be shared in a single summary form (i.e. individual respondent level) or aggregate summary form (i.e. group of respondents). In connection with Dynata’s online ad effectiveness program, cookies and/or other similar technology, and device identifiers (e.g., IDFAs, AAIDs, etc.) may be used for the purpose of targeting advertisements to individuals.
If you live outside of the EU and you have not previously agreed to participate in the Online Ad Effectiveness Program, as of the Effective Date of this Privacy Policy, you hereby consent to participate.  
Cookie Notice: Dynata values your privacy. Below please find a list of the cookies set or deployed by Dynata and/or its partners, clients, and/or subcontractors in connection with the Services. For certain cookies no opt-out mechanism is provided. For the cookies with an opt-out mechanism, you can opt-out by clicking on the link provided below or by going to the appropriate website and following the opt-out instructions.

For more information on the types of cookies we use, the purposes for which we use information collected via cookies, please see our Cookie Consent Tool.

Log Files.  Dynata’s Services may automatically gather and store certain information in log files, including, without limitation, data available from your web browser, including, without limitation, IP Address, browser type, internet service provider, referring/exiting pages, operating system, date/time stamp and click stream data.
Digital Fingerprinting. Generally, digital fingerprinting assigns a unique identifier to your device or computer based upon the device’s or computer’s technical settings, characteristics and IP Address. Dynata uses digital fingerprinting technology for quality control and validation purposes and fraud detection and/or prevention, including, without limitation, identifying duplicate or fraudulent respondents. Dynata may implement and use digital fingerprinting directly or through a third party vendor.
Watermarking.  Generally, watermarking involves placing a technology or file on your device or computer to identify that it has previously been used to register with or access Dynata’s Services.  Watermarking is used for quality control and validation purposes and fraud detection and/or prevention purposes. Dynata may engage in watermarking activities directly or through a third party vendor.
Dynata’s Do Not Track Notice.
Do Not Track (“DNT”) is a preference in your browser that you can set to notify websites that you visit that you do not want the websites to collect certain information about you. Dynata does not respond to DNT signals. If you object to Dynata’s practice with regards to DNT signals, you may opt-out from participation or use of Dynata’s services as described below.
In connection with Dynata’s online ad effectiveness program, Dynata permits Dynata’s subcontractors, partners and/or clients to drop, set, and/or write Third Party Technologies for the purpose of facilitating audience measurement and ad recall survey activities. Dynata is not responsible for any third party’s compliance with or response to DNT signals. To learn more about Dynata’s online ad effectiveness program, please review the Cookies section of this Privacy Policy. 

3. Information collected from Third Parties
Dynata may obtain PII and demographic and/or profile information from third parties, including, without limitation, information services bureaus, data brokers, other sample suppliers, loyalty program partners, and/or social media platforms.  Dynata may use the PII for various purposes, including, without limitation, data validation, data append, fraud detection purposes, identifying surveys that may be of interest to you, facilitating the awarding of reward or incentive currency for your completion of surveys, and/or sending you a one-time email to invite you to participate in a survey and/or join a panel.

4. Dynata's Use of Information
In addition to other purposes set forth in this Privacy Policy, Dynata uses information collected through Dynata’s Services as follows: (i) to communicate with you regarding your membership with a panel; (ii) to communicate with you regarding your participation in a survey(s); (iii) to tailor survey opportunities to you; (iv) to send you notifications of survey opportunities; (v) to comply with any and all legal obligations, including, without limitation, tax obligations; (vi) to administer and manage Dynata’s reward and incentive programs and fulfill your requests for rewards and incentives; (vii) to facilitate your entry into Dynata’s sweepstakes and promotions and communicate with you regarding such entries; (viii) to update Dynata’s records; (ix) to comply with any data suppression obligations or requirements; (x) for fraud detection and/or prevention purposes; and (xi) as otherwise permitted pursuant to this Privacy Policy or as otherwise authorized by you.
What communications will I receive through Dynata’s Services?
Dynata and/or Dynata’s agents, processors, and/or vendors or subcontractors may contact you or communicate with you as follows:

  1. Via “push” notifications or SMS/text messages, if you expressly agree to receive such communications, for participation in surveys.
  1. Via email communications for the purpose of: (i) sending you survey invitations, (ii) communicating with you regarding your survey participation (past, present and/or future), (iii) communicating with you regarding reward or incentive information, inquiries, and/or redemption, (iv) sending you newsletters, (v) sending you notices required to be provided hereunder or required by law, (vi) communicating with you regarding sweepstakes or prize draw promotions, including, without limitation, winning entries to or for such sweepstakes or prize draws, and (vii) responding to inquiries received from you.
  1. Via telephone for the purpose of: (i) communicating with you on or about your survey participation (past, present and/or future), (ii) communicating with you regarding reward or incentive information, inquiries, and/or redemption, (iii) sending you notices required to be provided hereunder or required by law, (iv) communicating with you regarding sweepstakes or prize draw promotions, including, without limitation, winning entries to or for such sweepstakes or prize draws, and (v) responding to inquiries from you. Additionally, Dynata may use the business or work telephone number you provide during panel registration or during completion of Dynata’s business-to-business profiler questionnaire to call you to verify: (a) your qualification for surveys designed for individuals working in certain professional or business roles or capacities, and/or (b) your registration or qualification for a survey panel(s) specifically designed for individuals in certain professions. The verification process may involve verifying information or data you have previously provided or supplied to Dynata.

Does Dynata share PII and other information collected through Dynata’s Services with third parties?
Dynata will disclose PII and other information collected through Dynata’s Services to third parties as follows:

  1. With your consent, other than your consent to the processing and sharing described in this Privacy Policy and specifically this section.
  1. Pursuant to applicable law or in response to a subpoena or an order of a court or government agency.
  1. To establish, exercise, or defend legal claims of an individual or Dynata, including in order to protect the safety of an individual or to protect Dynata’s rights and/or property.
  1. Between various panels if you sign up for more than one panel.
  1. To a parent, subsidiary, or affiliate of Dynata: (i) in the event of a reorganization or restructuring, or (ii) for use and processing in accordance with this Privacy Policy or as authorized by you.
  1. To authorized agents and/or subcontractors of Dynata and/or of Dynata’s clients, who are providing services, including, without limitation, data append services, data validation services, fraud detection and/or prevention services, database-matching services, coding services, data segmentation services, and reward, incentive, and sweepstakes related services.
  1. To a client for limited market research related uses including, without limitation, modeling, validation, fraud detection and/or prevention, data append, database segmentation, and reward, incentive, or sweepstakes redemption, fulfillment, and/or entry in connection with your participation in or completion of a survey.
  1. In connection with a change of ownership or control, including, without limitation, a merger or an acquisition of any or all of Dynata’s business assets, provided that the party receiving or acquiring the PII agrees to use, protect, and maintain the security, integrity, and confidentiality of PII in accordance with this Privacy Policy.
  1. To partners of Dynata who offer incentives for use of Dynata’s Services, solely for the partners’ use in connection with their incentive program and its terms of use, including, without limitation, the crediting of member accounts maintained by the partners for individuals who use or participate in Dynata’s Services.
  1.  As otherwise permitted pursuant to this Privacy Policy.

Additionally, UIDs and information collected by automated means are provided to third parties, including, without limitation, clients, partners, agents and/or vendor for several purposes including, without limitation, identifying respondents for re-contact surveys or communications, fraud detection and/or prevention, database matching, data validation, data append, coding, data segmentation, and reward, incentive, sweepstakes or promotion related services and/or developing aggregated data insights regarding survey respondents and providing a client(s) with access to and use of the aggregated data insights.
With respect to information collected through Dynata’s Services, Dynata will provide survey data and responses to Dynata clients with no PII disclosed by Dynata, other than UID. If you voluntarily disclose PII in connection with your survey responses, and Dynata collects the survey responses, Dynata will transfer the survey responses, UID and the voluntarily disclosed PII to Dynata’s client.  In addition, Dynata may share geographic and/or demographic data Dynata collects from you during enrollment or through certain profile questions Dynata may ask you. Such data may be shared with third parties in single summary form (i.e. individual respondent level) or aggregate summary form (i.e. a group of respondents).
Generally, disclosures of PII by Dynata to a third party, except for disclosures of UIDs, are made pursuant to a written agreement between Dynata and the third party, which, among other things, limits use of the PII and requires use of PII consistent with this Privacy Policy.  Dynata may allow a client to collect PII directly from respondents. The disclosure is voluntary and, prior to collection, the client is required to enter into a written agreement with Dynata, which, among other things, limits use of the PII.

What if I want to tell a friend about Dynata’s Services?
If you would like to tell a friend about Dynata’s Services you can use Dynata’s tell-a-friend feature. To use Dynata’s tell-a-friend feature, you will need to complete Dynata’s online form that will require you to enter your name and email address. Dynata will send you an email containing a link to Dynata’s join page. You can then forward the link to your friend.
Does Dynata hire third parties to recruit individuals to use Dynata’s Services?
Dynata may engage third parties to recruit individuals to use Dynata’s Services including, without limitation, to join a panel or participate in a survey. The recruitment activities may include, without limitation, the third party placing banners or advertisements on websites or sending email communications offering the opportunity to join a panel or participate in a survey. This Privacy Policy only applies to PII when Dynata actually collects the PII and does not cover or apply to the recruitment activities performed by the third parties.
How can I opt out of certain data collection and/or use?
There are multiple opt-out options for users of Dynata’s Services:
Panel members may opt-out by: (i) following the instructions set forth in your membership account; (ii) clicking on the unsubscribe link contained in a survey invitation and following the instructions on the opt-out web page; or (iii) contacting us as set forth below.
You may opt out of email communications, by clicking the unsubscribe link in any email you receive from us or contacting us as set forth below.
To delete or opt-out of the cookies used in connection with Dynata’s Online Ad Effectiveness Program, please review the section of this Privacy Policy addressing cookies and/or review Dynata’s separate cookie notice.
You may opt out of sharing social media platform profile data by changing your preference/profile settings with the social media platform regarding the sharing of data with third parties.
To delete all information collected by Dynata please contact Dynata as set forth below.
How long does Dynata keep my PII and other information?
Dynata will retain PII and other information relating to your use the Services during your use of the Services and for up to one (1) year thereafter or such other period as may be required or permissible by law.
How can I access the PII and other information collected about me?
You may request access to review, correct, delete or to object to the processing of your PII by contacting us as set forth below.
Does Dynata collect data from children?
Dynata believes it is important to protect the online privacy of children. Accordingly, Dynata adheres to Applicable Laws and Codes pertaining to the protection of children’s privacy, including, without limitation, the Children's Online Privacy Protection Act of 1998 in the United States (as amended). Dynata carefully considers both privacy issues and parental concerns in connection with surveys involving individuals under the age of eighteen (18). Certain countries where Dynata operates and maintains a panel may prescribe an age threshold under which parental consent is required for the collection of PII. Dynata’s Services are not designed or intended for use by any individual under such age thresholds. Dynata does not knowingly collect PII from anyone under such age thresholds. If Dynata became aware that it had inadvertently collected PII from anyone under such age thresholds, Dynata would promptly delete such PII. For example, in the United States, Dynata’s Services are not designed or intended for use by any individual under the age of thirteen (13) and Dynata does not knowingly collect PII from anyone under the age of thirteen (13).Parents, guardians or other persons with parental rights are encouraged to contact Dynata, as set forth below, to discuss this Privacy Policy and their rights to access, review, correct, delete or object to the processing of PII of or about their child or children.
What security is available for the PII and other information collected through the Services?
Dynata maintains appropriate technical, administrative and physical safeguards to protect PII and other information disclosed or collected by Dynata. Dynata reviews, monitors and evaluates its privacy practices and protection systems on a regular basis. Notwithstanding the foregoing, transmissions over the Internet and/or a mobile network are not one hundred percent (100%) secure and Dynata does not guarantee the security of transmissions. Dynata is not responsible for any errors by individuals in submitting PII to Dynata.
Who can I contact with questions or complaints about this Privacy Policy?
Questions or Complaints Generally.
If you have any questions or complaints regarding Dynata’s privacy practices and/or this Privacy Policy or want to communicate an opt-out request to Dynata, or want to exercise your rights to access, review, correct, delete or object to the processing of PII, please contact us via email at privacy@dynata.com. Dynata’s Legal Department is responsible for the organization’s compliance with this Privacy Policy.

Enforcement
In compliance with the US-EU and US-Swiss Safe Harbor Principles, Dynata commits to resolve complaints about our consumer's privacy and our collection or use of consumer's personal information. EU or Swiss citizens with inquiries of complaints regarding this privacy policy should first contact Dynata at:
Legal Department
Survey Sampling International, LLC
6 Research Drive, Shelton, Connecticut 06484 USA  
p: (203) 567-7200/e: privacy@dynata.com
Dynata has further committed to refer unresolved privacy complaints under the US-EU and US-Swiss Safe Harbor Privacy Principles to an independent dispute resolution mechanism, the CASRO SAFE HARBOR PROGRAM. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by Dynata, please visit the CASRO SAFE HARBOR PROGRAM website at https://www.casro.org/?complaintcasrosh for more information and to file a complaint.
Are there any companies within the Dynata Group that may collect, store and process PII?
Yes, please see the list of companies below:
https://www.rnssiprivacy.com/dynata-locations/